Welcome to RFM Customer Analyzer

Understand customer behavior through Recency, Frequency, and Monetary (RFM) Analysis to improve business strategies.

Why Segment Customers?

Not all customers are the same. Clustering groups customers based on their behavior, allowing businesses to tailor marketing, improve retention, and maximize revenue.

What It Reveals:

• Identifies high-value customers.
• Detects customers likely to churn.
• Optimizes marketing campaigns for better targeting.

How It Works (RFM)

• Recency (R): Days since last purchase.
• Frequency (F): How often they buy.
• Monetary (M): How much they spend.

Who Is This For?

• Businesses tracking customer engagement.
• Marketers predicting churn & loyalty.
• Data scientists analyzing customer behavior.

➡ Go to the Upload Section to get started.

Upload Customer Data

CustomerID,TransactionDate,TransactionAmount
1001,2024-01-01,150.00
1002,2024-02-10,200.00
1003,2024-03-15,75.50
            

Processed Data (Top 5 Rows)